Systems for Bakeries
From the morning case to custom cakes, ordering made easier.
You're up at 4 a.m. laminating dough, and by the time you check your phone there are six messages asking if you can do a three-tier, gluten-free, fondant-free birthday cake by Saturday. We build bakeries a site that shows off the case, handles cake and pre-order requests properly and tells people exactly when the sourdough comes out.
Common challenges
What slows down Bakeries
Cake requests with no details
"How much for a cake?" How many people, what flavour, buttercream or fondant, which date, any allergies? Pulling those details out by message takes days, and half the time the date's already booked.
Sellouts nobody saw coming
Your croissants are gone by ten and someone drove across the city for one. A posted bake schedule or pre-order option turns that sellout into a plan for next time instead of a letdown.
Allergy questions you have to answer carefully
Nut-free? Shared equipment? Egg-free option? These need clear, honest wording, not a rushed reply typed with flour on your hands.
Holiday orders on sticky notes
Thanksgiving pies, Christmas cookie boxes, hot cross buns at Easter. The orders arrive by phone, DM and email, and the tally lives on a sticky note above the mixer.
Wholesale accounts with no front door
Cafés and restaurants would happily carry your loaves. There's nowhere on your online presence that says you do wholesale, so they don't ask.
The solution
The system we'd build for you
Daily case and bake schedule
A page showing what's baked when, which days have specialty items, and when it usually sells out. People plan their morning around you.
Custom cake request form
Date, servings, flavour, filling, finish, inspiration photo upload and allergy notes, all captured up front so you can quote without a twelve-message thread.
Holiday pre-order pages
Seasonal pre-order forms with pickup windows and cut-off dates, so every order lands in one place instead of five.
Clear allergen and ingredients info
A plain-language page about what's on-site and what's shared, written with you, so customers can decide for themselves before they ask.
Cake gallery by occasion
Weddings, birthdays, baby showers, corporate. Photos and a starting point so customers know your style before they enquire.
Wholesale enquiry page
A short page and form for cafés, grocers and restaurants who want regular orders, with what you offer and minimums.
Google profile and reviews
Hours, pickup info, photos of the case and a steady trickle of review requests to customers who loved their cake.
Recommended package
Launch
Bakeries sell walk-in, but custom cakes and pre-orders are where the margin is, and those need a real order request form. Launch gives you a fuller site with that form built in, without the overhead of a full booking system.
Popular add-ons for Bakeries
Wherever you are
Just starting, growing or decades in.
Whether you haven't opened yet or you've been at it for decades, here's how we'd help at each stage.
Starting out
Just an idea, or brand new
Turning a home-baking habit into a real business? We can launch the whole thing through Start Your Company, from naming and branding to a site, business inbox and map listing, plus a simple order form for your first markets and pickups.
Growing
Busy and getting busier
Moving into a storefront, adding wholesale or hiring a cake decorator? That's when holiday pre-orders and a cake request form start saving whole evenings, and we build them around your production days.
Established
Years or decades in
A bakery that's been feeding the town for generations has recipes, regulars and traditions that sell themselves. We keep that warmth, bring the hours and holiday orders online, and leave the way you run the kitchen alone.
An example
What it could look like in real life
An illustration of how it could work. The business and details are made up for the example.
Picture a small-batch bakery in Stratford, Ontario with a sourdough following and a custom cake side that's outgrowing the owner's inbox. We build a five-page site: a daily bake schedule, a cake request form that asks for date, servings and allergies up front, a holiday pre-order page with pickup slots, an allergen page and a wholesale enquiry form for local cafés. The owner opens one tidy list of requests at the end of the day and quotes from complete information.
Questions we get
FAQ
Can customers pay for pre-orders online?
Yes, if you'd like. We can connect with tools like Square, or set up a simple online order flow. Many bakeries prefer request-then-confirm for custom cakes, so you can decline dates you're full.
I bake from home. Can I still have a proper site?
Yes. We'll show pickup by appointment and a general area, and keep your exact address in the order confirmation. You know your local food safety rules; we just build the front door.
Can I stop taking cake orders for certain weeks?
Yes. We can pause the form or add a 'fully booked for these dates' notice so you're not turning people away one by one.
Will Google show my opening hours properly?
We set up your Google profile with regular and holiday hours, and we can update it whenever your schedule changes for the season.
Free 15-minute call
Let's turn cake requests into one tidy order list.
Grab a free 15-minute call and we'll find where orders tangle.
- Daily case and bake schedule
- Custom cake request form
- Holiday pre-order pages