Systems for Florists
Flowers ordered the easy way, delivered by the shop down the street.
Buckets of roses in the cooler, a van loading at the back door and a phone ringing with 'can you still deliver today?' A good florist site answers that before anyone calls. We build shops a site that makes delivery, sympathy orders and wedding inquiries simple.
Common challenges
What slows down Florists
Customers ordering through national sites
Someone searches 'florist near me' and lands on a national order site that passes the order to a local shop for a fee. You still arrange and deliver the flowers, but your shop's name gets a little lost along the way.
"Can you deliver to the General by 2?"
Same-day cut-off, delivery zones, hospital and funeral home rules. If it's not posted clearly, it all comes through the phone during your busiest hour.
Holiday weeks that keep everyone on the phone
Mother's Day week and Valentine's Day matter most to your year, and they're exactly when it's hardest to stand at the counter writing card messages by hand.
Wedding inquiries with zero details
"Do you do weddings? How much?" with no date, venue or palette. It's tough to quote a bridal bouquet and twelve centrepieces from that.
Sympathy orders handled like everything else
People ordering funeral flowers are grieving and in a hurry. They need to know you deliver to the funeral home, what a standing spray looks like and how to word the card.
The solution
The system we'd build for you
A delivery page people can actually follow
Zones, delivery fees in CAD, same-day cut-off times, holiday blackout notes, and how you handle hospitals, offices and funeral homes.
A clean path to your shop
The online store you already run, linked from every page so 'order now' is one tap away. We can work alongside tools like Shopify or Square Online, or a florist platform.
Wedding and event inquiry form
Date, venue, guest count, colour palette, inspiration photos and budget range captured up front, so your first reply can be a real consult, not twenty questions.
A sympathy page that's gentle and clear
Arrangement types, funeral home delivery, card wording ideas and a direct line for urgent orders.
Google Business Profile tuned for walk-ins and searches
Real storefront photos, holiday hours posted early and a site that makes it clear you're the local shop.
Analytics you'll understand
Which pages lead to orders and where people drop off, in plain language, so you know whether the wedding page is pulling its weight.
Recommended package
Launch
A flower shop does well with more than one page: delivery zones, cut-off times, a wedding and event inquiry path and a Google profile that helps locals find you. That's a fuller five-page build, without a CRM you'd rarely open.
Popular add-ons for Florists
Wherever you are
Just starting, growing or decades in.
Whether you haven't opened yet or you've been at it for decades, here's how we'd help at each stage.
Starting out
Just an idea, or brand new
Signing a lease or turning a home studio into a real shop? Through Start Your Company we can register your domain, design the logo for your awning and bags, and have online ordering ready by opening day.
Growing
Busy and getting busier
Adding weddings, office subscriptions or a second van usually means more questions to answer in writing: delivery zones, event minimums and how far ahead to book.
Established
Years or decades in
A shop with decades of standing orders and families who've come back for every occasion has something special. We keep phone orders and familiar faces at the heart of it, and simply make the site do more of the answering.
An example
What it could look like in real life
An illustration of how it could work. The business and details are made up for the example.
Take a two-designer shop in a busy inner-city neighbourhood selling through walk-ins, phone orders and a basic online store. Every February, staff spend days writing card messages by hand. We build five pages: shop, delivery, weddings and events, sympathy, and about. Delivery zones and the same-day cut-off are posted in plain language, the store link sits on every page, and wedding inquiries arrive with a date and palette. The phone still rings on the thirteenth, with fewer questions.
Questions we get
FAQ
I already have an online store. Why would I need you?
Your store handles checkout. We build the site and Google presence that brings people to it and answers delivery, wedding and sympathy questions. Keep the platform you know.
Can more of our orders come to us directly?
Yes, that's the idea. We make your own shop easier to find and order from, so more customers come to you first. Whether you keep using wire services is entirely your call.
Can you update holiday hours and cut-offs fast?
Yes. Small monthly edits are part of how we work. Send the change and it goes on the site and Google profile.
Should we show wedding pricing?
'Starting at' prices for bridal bouquets and centrepieces help couples self-qualify. You quote the full design after the consult.
Free 15-minute call
Planning your first Mother's Day or your fortieth, we'd be glad to make ordering easier for your customers.
A free 15-minute call before the next big holiday is a great place to start.
- A delivery page people can actually follow
- A clean path to your shop
- Wedding and event inquiry form