Systems for Optometrists
Gentle reminders and easy booking for every patient you care for.
Most patients only think about their eyes once a year, and only when something reminds them. In between, they call to reorder contacts, ask whether their glasses are in and wonder what their benefits cover. We build optometry clinics a system that books exams online, sends recalls automatically, handles lens reorders and pickup notices, and gives your front desk room to breathe.
Common challenges
What slows down Optometrists
Recall lists that are hard to get through
Your software produces a list of patients overdue for their exam. Calling everyone takes far more front desk time than most weeks allow.
"Are my glasses in yet?"
Each frame order can bring two or three calls before pickup, and your opticians end up on the phone when they'd rather be fitting frames.
Contact lens reorders by phone
Many patients just want a box of dailies, not a conversation. Making reordering easy helps them stay with the clinic that knows their eyes.
Coverage confusion
Is the exam covered? What about my child? What does my plan pay toward frames? Your staff answer these all day, and it's a lot to keep straight.
Your specialties deserve a spotlight
Your dry eye clinic, myopia management for kids and the frame lines you carry are what make your clinic yours. They're worth more than a single line on a services list.
The solution
The system we'd build for you
Online exam booking
Patients choose exam type (adult, child, contact lens fitting, follow-up) and their preferred doctor where your scheduling system allows online booking.
Automated recall reminders
Text and email reminders when a patient is due for their annual or two-year exam, with a link to book. Sent from your list, on your schedule.
Contact lens reorder form
Returning patients request a reorder online, confirm their prescription is still current and choose pickup or shipping. Your staff just approve and process.
Glasses-ready texts
An automatic text when eyewear is ready for pickup, with your hours and any reminder about adjustments.
Coverage explainer page
Plain-language info on what your provincial health plan covers for eye exams, which differs by province and age, and how direct billing to private benefits works at your clinic.
Specialty service pages
Dedicated pages for dry eye treatment, myopia management, pediatric exams, specialty lens fittings and your frame brands.
Review requests after visits
A short follow-up text asking satisfied patients for a Google review, kept separate from any clinical communication.
Recommended package
Business System
An optometry clinic juggles exam bookings, annual recalls, contact lens reorders and eyewear pickups. That's a system problem, not a homepage problem, so Business System connects your booking, reminders and follow-ups.
Popular add-ons for Optometrists
Wherever you are
Just starting, growing or decades in.
Whether you haven't opened yet or you've been at it for decades, here's how we'd help at each stage.
Starting out
Just an idea, or brand new
Opening a new practice, whether a cold start or your first clinic after associating? Start Your Company can create your clinic's brand and handle the domain, email, website and Google listing, with exam booking ready so patients can find you from opening day.
Growing
Busy and getting busier
As your patient base and optical grow, automated recalls, lens reorders and pickup texts take routine calls off the front desk so your team can spend more time with patients in the store.
Established
Years or decades in
Long-established clinics often have patients who've trusted them for decades, and records that go back just as far. We add online booking and reminders around your practice management software, respect how your team already works and introduce changes at a pace that suits your patients.
An example
What it could look like in real life
An illustration of how it could work. The business and details are made up for the example.
Picture a two-doctor optometry clinic in a growing Regina neighbourhood with a busy optical. The front desk spends hours each week on recall calls and 'are my glasses in?' questions. We add online booking for routine exams, automatic recall reminders, a contact lens reorder form, ready-for-pickup texts and a page explaining coverage. Patients book when they're reminded, reorder without calling, and the opticians spend their time with the patients in the store.
Questions we get
FAQ
How do you handle patient privacy?
Carefully. Forms collect only what's needed, we keep clinical details out of texts and emails, and we work within your clinic's privacy policies and your province's health information rules. Your practice management system stays your record.
Will this work with our practice management software?
Usually yes, through online booking links, integrations or exported recall lists, depending on what your system supports. We'll check before we build anything.
Can we advertise promotions on frames?
We can feature your frame collections and any promotions, written to fit your college's advertising standards. We avoid claims like 'best' or 'cheapest' that regulators frown on.
Can patients upload their insurance info before the visit?
Yes. We can add a pre-visit form for benefits details so your staff can check coverage before the patient arrives.
Free 15-minute call
Helping patients keep up with their eye care can be simple.
Schedule a free 15-minute call to talk through your patient flow.
- Online exam booking
- Automated recall reminders
- Contact lens reorder form